What Shoppers Notice Sales Lift of Sampling Events Over Time Research Report: In-Store Sampling Sampling Sees Lift 20 Weeks Out Comparative ROI for Marketing Mix Elements Purchase Influences at Kroger and Safeway P&G's Lafley: 'P.R.I.S.M. Will Transform' IRI's Center Store Revival Retailers and Manufacturers Stage a Comeback Study Finds Displays Effective at Self-Checkout Lanes Analysis: IRI's 'CPG Merchandising Trends' Merchandising Activity and Lift, by Tactic First Previous 3 4 5 6 7 Next Last