Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board Front-End Focus Best Practices for Superior Checkout Merchandising Coupon Trends Overview, 2002 Sluggish economy spurs search for deals FTC's 2001 Tobacco Ad Report P-O-P spending down, allowances and value-adds up in 2001 Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Tylenol Floor Display Wins Display of the Year Award in OMA Competition An RFID Primer Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Prime Positioning Sorensen Associates offers an exclusive report on store traffic and optimal display positioning. Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute First Previous 69 70 71 72 73 Next Last