Sales Lift & Effectiveness

Cooler Screens' New Ad Format Leverages Key Calendar Moments

The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
Member Report: 23 Next-Gen Amazon DSP Metrics That Measure What Matter

A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.
In-Store Experience Trends to Focus On

Conducting this in-store shopping research again allows us to correlate 2022 and 2023 results, says Great Northern Instore's Dan Sabanosh.
Hall of Fame Profile: Bob Waibel

This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
Insider Intel: Bob Evans Turns to Mobile Sampling

New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond.
How Effective Are Super Bowl Ads?

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
Member Spotlight (January-February 2023)

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
All About Shopper Measurement

Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
Meta, IRI's Ansa Connect Social Media, In-Store Measurement

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.
BevAlc Purchasing Trends to Expect for the Holidays

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

Cooler Screens' New Ad Format Leverages Key Calendar Moments

Member Report: 23 Next-Gen Amazon DSP Metrics That Measure What Matter

In-Store Experience Trends to Focus On

Hall of Fame Profile: Bob Waibel

Insider Intel: Bob Evans Turns to Mobile Sampling

How Effective Are Super Bowl Ads?

Member Spotlight (January-February 2023)

All About Shopper Measurement

Meta, IRI's Ansa Connect Social Media, In-Store Measurement

BevAlc Purchasing Trends to Expect for the Holidays

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