Hispanic Participation in Promotions & Events Shopper Marketing Case Studies: Quaker Revamps the Hot Cereal Category Impact of Online Ads on In-Store Sales Online Advertising Effectiveness Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail. Average Sales Lift of Online Campaigns Types of Purchases Pre-Shop Purchase Influences In-Store Purchase Influences What Influences Shoppers What Shoppers Notice First Previous 2 3 4 5 6 Next Last