Consumer Attitudes & Behavior

Consumers Look to Social Media for Holiday Shopping Deals & Discovery

A consumer study from Bazaarvoice explored where, what, when and how shoppers will make purchases this holiday season, especially during Black Friday and Cyber Monday weekend.
Home Depot Launches Online Hub for New Homeowners

The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.
Research: Getting To Know Today’s Socially Conscious Consumer

A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items.
What Your Agency Won’t Tell You About Retail Media

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.
Colgate Implores People to Come Clean to Their Dentist

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.
Consumer Trends from July

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.
Member Report: Guide to Holiday Season Marketing for 2023

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.
Report: Improving Economy Stimulates Ad Spend

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.
Announcing Retail Media Summit UK

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.
Back-to-School Shopping Trends

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

Consumers Look to Social Media for Holiday Shopping Deals & Discovery

Home Depot Launches Online Hub for New Homeowners

Research: Getting To Know Today’s Socially Conscious Consumer

What Your Agency Won’t Tell You About Retail Media

Colgate Implores People to Come Clean to Their Dentist

Consumer Trends from July

Member Report: Guide to Holiday Season Marketing for 2023

Report: Improving Economy Stimulates Ad Spend

Announcing Retail Media Summit UK

Back-to-School Shopping Trends

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