Consumer Attitudes & Behavior

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.

In the world of emerging platforms, we’ve uncovered one space that's rife for CPG exploration and poised for fast growth — DoorDash. In this powerful session, hear from marketing innovators Celiena Adcock and Jason Katz as they explore the explosive potential to create new demand spaces for CPG with last-mile delivery partner DoorDash.

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.