Chicory’s Annual Online Grocery Survey

Chicory, the leading contextual commerce advertising platform, surveys online grocery shoppers each year to track and understand behavioral shifts. In their 2022 survey, they discovered that online grocery is more popular than ever — 73% of respondents reported having purchased groceries online in the past 90 days. The report includes a detailed year-over-year analysis as well as data on shopper demographics, add-to-cart and order placement frequency, cart composition, preferred retailers and more. Chicory also details the role of digital tools in the online grocery shopping experience and the top takeaways for CPG brands looking to win the digital shelf.