Virtual Becomes Reality Store simulations are driving changes at retail Collaboration: More Talk Than Action Survey uncovers gaps, opportunities in retailer/manufacturer collaboration Cherry 7UP Adds Antioxidants Consumers call for health, Dr Pepper responds in-store In-Store Strategist: Unflattering Comparisons Retailers get specific about the cost savings of private label New Balance Integrates 'Total Fit' Message Back to Blocking & Tackling Hall of Fame Profile: Tracy VanBibber ANA Study Shows Marketers Prepared for Continuing Economic Hardships Shopper marketing seen as better off than other areas P&G Groups Natural Products In-Store Category Report: OTC Drug Reformulation The economy is fueling sales of private-label drugs; brands look to new products, ideas, sizes, strengths, benefits First Previous 151 152 153 154 155 Next Last