Consumer Attitudes & Behavior

Consumer Trends from July

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.
Member Report: Guide to Holiday Season Marketing for 2023

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.
Report: Improving Economy Stimulates Ad Spend

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.
Announcing Retail Media Summit UK

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.
Back-to-School Shopping Trends

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.
Vibenomics, Placer.ai Partner to Improve Measurement of In-Store Retail Media

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.
Member Report: Trends in Sports Marketing

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.
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Commerce Quarterly, Q2 2023

The Path to Purchase Institute's Q2 Commerce Quarterly report
Epsilon's State of Retail Media Report

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.
Survey Highlights Adults' Snacking Habits, Attitudes

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.

Consumer Trends from July

Member Report: Guide to Holiday Season Marketing for 2023

Report: Improving Economy Stimulates Ad Spend

Announcing Retail Media Summit UK

Back-to-School Shopping Trends

Vibenomics, Placer.ai Partner to Improve Measurement of In-Store Retail Media

Member Report: Trends in Sports Marketing

Commerce Quarterly, Q2 2023

Epsilon's State of Retail Media Report

Survey Highlights Adults' Snacking Habits, Attitudes

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