Sobeys Expands Partnership With Electronic Shelf Label Supplier
JRTech Solutions has signed a deal with Canadian grocer Sobeys to deploy electronic shelf label (ESL) technology across 300 to 350 of the grocer’s stores.
The deal will see the Empire Co. banner use Pricer AB’s ESL technology and its cloud-based platform Pricer Plaza. Quebec-headquartered JRTech Solutions is a global distributor of Pricer ESLs.
The agreement, building on an existing partnership between the two companies, covers the supply of multicolor electronic shelf labels and the necessary store infrastructure.
The deployment is scheduled for an 18-month period starting in May.
"After years of close collaboration and shared success, we're proud to grow our partnership with Sobeys even further with an expanded rollout," Diego Mazzone, president and CEO of JRTech Solutions, said in a media release. "Together, we are positioning our digital smart labels at the heart of a broader digital transformation, driving operational excellence, unlocking real-time intelligence, and creating meaningful value for both Sobeys and their customers."
This article was originally published on P2PI sibling brand Canadian Grocer.
