Retail Media

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

Industry experts point to ownership of the in-store environment, ROI on AI investments and organizational tensions among current retail media challenges.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

Chewy has upgraded its Chewy Ads retailer media network to help brands better engage with its most loyal shoppers. 

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

During the opening session at Retail Media Summit Canada, the partners discussed how they are maximizing retail media opportunities internally.

The Recess experiential marketing platform will use retailer- and audience-targeting technology to expand reach through DG’s media network.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.