Retail Media

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

He's spent his career advocating for change while stretching across functions — all to create a better customer experience.

Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

P2PI's retailer profiles are updated regularly with AI news, retail media developments, partnerships and more. Here is a sampling of recent profile additions. The changes are made biweekly.

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

The retailer partnered with Digits to offer a full suite of digital and in-store media tactics.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

Omni-Impact update also adds four new ad channels to track.

Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.