Q&A: Elizabeth Johnson of Pathformance Here's a snapshot of an industry leader from the P2PI member community. Q&A: Edwin Fu of Placements.io Here's a snapshot of an industry leader from the P2PI member community. How to Approach In-Store Retail Media Measurement Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI. Q&A: Adam Ross of SiriusXM Media Here's a snapshot of an industry leader from the P2PI member community. Q&A: Rachel Bennington of Acorn Here's a snapshot of an industry leader from the P2PI member community. Publicis Groupe Buys Mars United Commerce Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions. Think Beyond the Transaction Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.
