Retail Media

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

Read about the Innovator winners from Whirlpool, Albertsons Media Collective, Mast-Jagermeister US, Monarca Snacks, Zespri and Salt XC.

Retail media growth, evolving store formats, shopper insights and our picks for standout in-store activations.

Consumer Pulse data finds that 69% of consumers bought something unplanned during their most recent errand trip, creating opportunities for convenience retailers and CPG brands.

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

SheSpeaks and content creators discuss driving retail awareness, engagement and sales.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

The grocer outlined its growth strategy at its Investor Day event.

The move follows other recent leadership announcements from the company.

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.