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Introducing our 2023 Hall of Fame Honorees

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
Erika Flynn
4/9/2023
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Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. From their daily business practices to the work they produce, these honorees represent the very best of the commerce marketing industry. Collectively, these professionals have proven that they don’t just follow the path to purchase; rather, they help build it. The 2023 inductees are:

• Mimi Dixon, Crayola

• Brent Rosso, Ulta Beauty

• Bob Waibel, Conagra Brands

For a complete list of Hall of Fame inductees, visit P2PI.com/HallofFame.

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  • Hall of Fame Profile: Mimi Dixon

    As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
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  • Hall of Fame Profile: Brent Rosso

    Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.
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  • Hall of Fame Profile: Bob Waibel

    This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
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