Technology

The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.

Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Retailers, CPG brands, solutions providers and retail media thought leaders will take the stage at the Path to Purchase Institute’s inaugural Retail Media Summit Canada on Feb. 6.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.

At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.

The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.

Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.