Technology

Brands mostly leave the 'buying' behind while figuring out how to best leverage social sites in their shopper marketing

Pernod Ricard launches a still wine with tattoo art depicted on packaging

Insights gained from social dashboard influence product formulations, packaging, etc.

LED displays at Babies 'R' Us help moms understand differences in baby bottles

Feld Motor Sports launches merchandise and ticket activity supported by monster truck events in retailer's parking lots