Supermarket/Grocery

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase. 

The $1.37 billion deal will more than double the size of Ahold Delhaize’s Romanian footprint, which currently consists of 969 Mega Image stores.

P2PI Magazine won an Eddie for its September/October 2022 issue, whose cover focused on the transformative potential of the cannabis industry.

The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.

In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas.

With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.

The supercenter store in Kalamazoo, Michigan, boasts updated product displays, more digital touchpoints and expanded categories throughout the store.

Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.