Supermarket/Grocery

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

Recent retail news includes numbers from Costco's 2023 report and the addition of three international profiles: Asda, Boots UK and Tesco.

The U.K. supermarket chain is doubling the number of digital screens in its stores and launching an internal screen network that will feature more campaign customization capabilities.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.

The specialty grocer has opened smaller stores that focus even more on the experience for health-minded and food-centric shoppers.