Supermarket/Grocery

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

The brand enters the single-serve coffee category, focusing on quality and sustainability.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

After a 50-store trial, the Canadian grocer has ordered 5 million digital tags.

The parent company of Canadian grocer Sobeys also plans to continue investing in data, e-commerce and owned brands.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.