Sedano’s Supermarkets Modernizes Circular Experience
Sedano’s Supermarkets has overhauled its weekly circular, creating a mobile-first, dynamic offering.
Created in partnership with digital ad tech company Ideal by Design House, the Hispanic-owned grocery chain’s digital circular was designed to better engage bilingual shoppers and expand its reach beyond owned channels.
The experience transforms its traditional weekly ad, which now features video, animation and recipe content, while integrating with Sedano’s e-commerce platform to support seamless online shopping.
“With more of our customers on mobile than ever before, it was time to evolve,” Ken Ninomiya, vice president of e-commerce at Sedano’s Supermarkets, said in a media release. “The Ideal platform turns our weekly ad into a rich, interactive experience … fully optimized for mobile.”
A key feature of the rollout is a dynamic Spanish/English translation capability that lets customers toggle between languages.
Beyond user experience, the partnership enables Sedano’s to broaden the digital footprint of its promotions. Through Ideal’s programmatic media network, the grocer can now distribute targeted campaigns across millions of third-party apps and websites, including those frequented by competitors’ shoppers, according to the release.
The platform also provides Sedano’s with weekly store-level analytics/insights on campaign performance and shopper engagement.
“This isn’t just about better content — it’s about smarter distribution,” Adam Zimmerman, co-founder of Ideal, said. “Our platform drives measurable store traffic, captures valuable data on shopper interaction and helps Sedano’s win more moments of influence.”
“This is the beginning of our online capabilities,” Ninomiya added. “We’re gaining more visibility into campaign performance and shopper behavior.”
Sedano’s Supermarkets operates 43 stores across South Florida, primarily in Miami-Dade County. The retailer was founded in 1962 and is headquartered in Hialeah, Florida.
