In-Store Experience

AFM, an official sponsor of the playoff, is running an expansive retail campaign spanning incentives, in-store promotional programs and new thematic packaging.

A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.

Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.

Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant.

The convenience chain's pop-up events kicked off with an emerging country artist at a store in Bethel Park, Pennsylvania. They will travel to other locations through September.

The convenience store giant will purchase Giant Eagle’s GetGo Cafe + Market banner, while eyeing an even bigger deal with 7-Eleven’s parent company.

The Asian grocery chain based in Canada will open its third U.S. store in 2025, and it'll include a Chinese crepe station and a dim sum and street food section.

In her new role, Rebecca Lupfer leads all aspects of merchandising as well as commercial planning and pricing.

The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.