In-Store Experience

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The experience will evolve in phases as the final season airs to keep fans engaged and returning to stores.

From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

The 62,000-square-foot store features expanded departments, organic offerings and new LED lighting and refrigerant systems.

A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez.

Reports surface that the upscale SoCal market will open in a members-only club.

Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises.

A look back on how the retailer elevated brands in June that support LGBTQ+ causes.