Lowe's New Loyalty Offering Aimed at Families
The latest loyalty effort from Lowe's encourages hands-on building, digital badging and in-store experiences — specifically for those not typically making the buying decisions.
The home improvement retailer launched MyLowe's Rewards Kids Club, a platform that builds on more than two decades of its popular Kids Workshops to help parents and kids build skills, confidence and meaningful connections together.
Families can track kids' progress through digital badges and manage workshop registration for multiple children within a single MyLowe's Rewards account. Members can attend free monthly workshops, participate in family-friendly in-store moments and share hands-on experiences supported by Lowe's associates.
Research commissioned by the retailer in January reported that 56% of parents say their kids' screen time increases during colder months, while 87% say doing DIY projects together is one of the most rewarding ways they spend time as a family.
Kids Club was designed to make shared, screen-free experiences easier for families to access.
"MyLowe's Rewards Kids Club is about creating real moments of connection for families," Amanda Bailey, Lowe's vice president, customer marketing and loyalty, said in a media release. "By launching Kids Club, we're giving the whole family more reasons to visit Lowe's, build together and stay engaged over time.
“It's moments like this that create relationships that help turn everyday visits into moments that feel personal, human and rooted in our communities."
