Shopper Marketing

Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

​​​​​​​Clorox leverages QR code, AR to quiz the mass merchant’s shoppers on spring cleaning.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

The exclusive in-store experience will feature co-branded interactive displays showcasing Peloton’s connected fitness equipment and select accessories.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.

Our gallery presents a sampling of eye-catching and effective in-store activations.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.