Shopper Marketing

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.