Shopper Marketing

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.