Voodoo Ranger Parties with eMeals

New Belgium Brewing’s Voodoo Ranger craft beer brand is helping consumers prepare for fall festivities with a new digital effort in partnership with subscription-based digital meal planning service eMeals.

The IPA brand teamed up with eMeals to share nine shoppable “Rangerous Party Recipes,” each including a recommended Voodoo Ranger pairing, to inspire party planning and simplify the shopping experience.

The recipes are available for free within eMeals.com and the eMeals mobile app, which offers integrated pickup and delivery of meal ingredients through Walmart, Kroger, Amazon, Albertsons/Safeway, Instacart and Shipt for a monthly or annual fee. eMeals offers meal inspiration and automated shopping list building directly to its retailer partners’ website or mobile app.

For its effort with Voodoo Ranger, the recipes, which include taco-stuffed potato skins Voodoo Ranger trail mix, are spotlighted on a dedicated Rangerous Party Recipes landing page within eMeals.com as well as in the “Occasions Plan” in the app for subscribers. The plan includes the customer’s choice of three appetizers, three main dishes and three desserts — each serving six to eight people — plus four Voodoo Ranger beers.

Once customers have selected their desired recipes, eMeals will automatically generate a shopping list consumers can use to self-shop at their local grocery store or tap for online grocery fulfillment from Amazon, Walmart, Kroger or any of the retailers served by Instacart and Shipt. To add the paired Voodoo Ranger beers, shoppers must to add them to their cart when they show up as an option on the list.