Shopper Marketing

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.