Shopper Marketing

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

Here are some seamless and impactful strategies for in-store event marketing.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics.

In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

The Spider-Man star’s Bero brand launched at Target in January with an exclusive package.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.