Shopper Marketing

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.