Shopper Marketing

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

Here's a snapshot of an industry leader from the P2PI member community.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.