Shopper Marketing

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.

Here's a snapshot of an industry leader from the P2PI member community.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.