Shopper Marketing

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Here's a snapshot of an industry leader from the P2PI member community.

See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.

The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.