CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.
On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.
Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.
Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.
CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.
A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.
Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform.
