Shopper Marketing

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.

The selected companies receive yearlong mentoring from the U.K. retailer.

The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.