Shopper Marketing

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.  

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

One campaign won an OmniShopper Award in the "Packaging" category.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.