Retail Execution

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

SVP Ryan Mayward outlines how the retail giant is lowering ad barriers for smaller businesses, expanding smart in-store displays, and driving higher order values via its AI assistant.

This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

As health and wellness trends reshape shopping missions, Aspire Drinks offers insight into how retailers are rethinking assortment strategy, shelf organization and innovation cycles.