Manufacturer

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

Enough is enough, already...

And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.