Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Dr. Martens Finds a Good Fit Seasonal merchandising program offers display options and design flexibility for diverse international retailers Yamaha Motors Ahead With P-O-P Energizer Claims False Advertising Against Monster Cable Repellent Featured On Floorstands LePage's v. 3M Antitrust Case An appeals court finds that tape giant 3M abused its industry status by offering retailers bundled product discounts that were impossible for smaller competitors to match. Trademark Infringement: Victoria's Secret v. Victor's Little Secret Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Perspectives on the Mature Consumer A topline look at market to the 55-plus demographic First Previous 505 506 507 508 509 Next Last
