Unilever's 'Desafio del Sabor' Family Challenge A case study from the Promotion Marketing Association's 2009 Reggie Awards Oreo 'Double Stuf Racing League' Campaign A case study from the Promotion Marketing Association's 2009 Reggie Awards Huggies 'El Incomparable Tren De Vida De Mama' Campaign A case study from the Promotion Marketing Association's 2009 Reggie Awards Clorox Has an Urban Summer LG&P Creates New Shopper Marketing Tool FSI Report: June 28, 2009 Special Report: Private Label Update Every shopper segment is looking for value in today's economy, prompting retailers to accelerate plans for their private labels. Trading Punches "The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue." Here endeth the lesson. Channel Report: Dollar Stores Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies Henkel NA Leverages In-Home Tests to Revolutionize Laundry Purex 3-in-1 laundry sheets underwent five years of research First Previous 344 345 346 347 348 Next Last
