Digital Commerce

The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.

The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.

The former Walmart and E. & J. Gallo exec has been named SVP of business development and customer leadership.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.

The sporting goods retailer expanded its House of Sport experiential brand in July and August with nine new stores, and plans to have up to 100 locations by 2027.

Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.