Digital Commerce

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.

The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.

The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.

The former Walmart and E. & J. Gallo exec has been named SVP of business development and customer leadership.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.