Digital Commerce

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

Vibenomics' Paul Brenner discusses some of the notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

The exclusive in-store experience will feature co-branded interactive displays showcasing Peloton’s connected fitness equipment and select accessories.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.