Digital Commerce

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

Colgate-Palmolive and 1WorldSync share best practices for product content.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.