Digital Commerce

The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations.

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.

PepsiCo’s SodaStream released a white and gold version of its Terra sparkling water maker exclusively at Target ahead of the holiday season.

The project celebrates the chocolate company's deep roots in San Francisco that date back to the 1850s.

Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.