Publicis Groupe’s CitrusAd and Seattle-based AdsPostX have partnered to enable retailers to provide relevant ads throughout a customer’s complete shopping experience, including the confirmation page after they checkout.
AdsPostX, a post-transaction ad platform that delivers personalized offers through proprietary targeting technology Nexos, brings “optionality, controls and flexibility” to a space currently led by Rokt, according to a joint news release. Recently dubbed the "Netflix of e-commerce" by Forbes, Rokt is an emerging e-commerce platform also focused on post-transaction advertising.
“Our company offers retailers an easy-to-integrate ad platform that drives high-yielding revenue from advertisers they don’t currently get access to, on top of providing opportunities to existing advertisers,” Jon Nolz, the former head of Groupon's retail media network and now CEO of AdsPostX, said in the release. “We are using machine learning to enhance a retailer’s shopping experience after checkout, increasing shopper retention and trip frequency, to keep a retailers’ customers coming back.”
“We are excited that a category leader such as CitrusAd has chosen our technology and our team to be their post-transaction partner,” Nolz added.
CitrusAd launched in 2017 and was acquired by Publicis in 2021. The company’s on-site ad serving platform provides technology and retail media support to retail partners across the globe, including Gopuff, Cub Foods, Lowe’s, Shipt, Petco, Price Chopper, Hy-Vee, Wakefern Food Corp. and Harris Teeter. With Epsilon, CitrusAd offers identity-led, off-site advertising that drives traffic to retailers’ platforms.
“We are always looking for ways to innovate and offer something new to our clients, either building ourselves or bringing in partners with technology experts in their respective fields,” David Haase, CEO of CitrusAd Americas, said in the release. “We did our research and AdsPostX is an exciting extension to our capabilities and our hundreds of global retail partners, providing a new monetization tool for retailers and advertising opportunity for brands and advertisers.”