Digital Commerce

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Here's a snapshot of an industry leader from the P2PI member community.

Here are ways for brands to stay relevant before, during and after major occasions.