Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.
In this Learning Lab educational course, Firstmovr's Chris Perry gets marketers up to full speed on the current state of retail media and where it's going next.
IAB's Jeffrey Bustos explores how retailers are crafting a seamless omnichannel experience by merging in-store planogram precision with digital insights and versatility.
Futurist Tom Edwards discusses his keynote at Future Forward in May as well as his thoughts on the state and future of AI, the shift in culture and technology, and what marketers shouldn’t overlook.