Digital Commerce

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.