Digital Commerce

The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.