Digital Commerce

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Recent retail news includes Aldi remodeling stores and Amazon recruiting local business owners to power its last-mile delivery.

The "OreoCodes" campaign nabbed medals across multiple categories.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

Recent retail news includes Instacart adding personalization tools, and Dollar General stocking more health and wellness items.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.