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Deadline Extended for 2023 OmniShopper Awards

We're keeping the entry window for our third annual OmniShopper Awards open through July 31. The program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

The Path to Purchase Institute is keeping the entry window for its third annual OmniShopper Awards open through Monday, July 31.

The 2023 awards program celebrates innovative marketing activations from brands, retailers, marketing agencies and consumer-facing solution providers driving engagement across the entire path to purchase. 

It provides a unique opportunity to be recognized by Institute and industry leaders for excellence in shopper engagement, from newer tools like retail media networks and social media and to traditional methods such as in-store displays and on-shelf signage. 

Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the categories listed below to showcase their expertise and success using diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products. 

Read more about entry requirements, prices, judging process and more here.

OmniShopper Awards categories include:

  • Digital Marketing: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
  • In-Store Marketing: Digital Activation (Non-Retail Media and Retail Media), Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
  • Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
  • Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
  • Packaging: Innovative product packaging that features creative design, effectively communicates a brand's message and/or delivers sustainable solutions.
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