Retail Radar: Target Names New CMO; Walmart Shares Barbie's Shopping List
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be accessed here. Recent updates include Southeastern Grocers adding a new private label, and more retailers turning July into big shopping events.
Target Names New Chief Marketing Officer
The retailer promoted a 17-year veteran to the oversee its marketing division. (Read more.)
Walmart's Celebrity Storefronts
The retailer launched a digital-first shopping experience that allows customers a glimpse of (and a chance to shop) the curated carts of singer Becky G, NFL player Patrick Mahomes, and Barbie.
Summer Deal Days
Amazon Prime Day is just one path to save while spending; many other retailers are offering their own shopping incentives and promotions, including BJ's Wholesale Club's WOW Days event and Walgreens' upcoming MyW Days.
Southeastern Grocers' New Private Label
The retailer is introducing Know & Love, a clean-label brand that's billed as affordable and crafted with ingredients shoppers know and want. The company also continues to update its Winn-Dixie stores.
Giant Food Makeover
The Ahold Delhaize USA banner has named a new creative agency of record, Heart & Soul, which is developing a multichannel campaign to update the grocer's image while reinforcing its community roots.
