CPG

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. 

Jacobs spent more than 17 years at SC Johnson before joining Mars' food & nutrition category.

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media.

Instacart is piloting a program that lets its contractors take photos of store displays on behalf of CPG brands.

The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.