CPG

Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.

The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. 

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

Read about the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring.