CPG

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.

Consumers look to the category for more than quenching thirst, Circana research shows.

Report shows that Americans’ shopping habits change amid economic uncertainty.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

Kenvue Canada's Matthew Maruscak and Newell Brands' Vidya Jagannathan talk communication, budget structure and consistency at Retail Media Summit Canada.

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.

At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.

The retailer appoints Cara Sylvester as chief merchandising officer and Lisa Roath as chief operating officer.

Executives from The Fresh Market, Pompeian, and Cibo Vita share proven strategies and best practices for CPG brands looking to capture the attention and loyalty of today's fast-moving consumers across digital and physical shelves.