CPG

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

This year's guide features in-depth profiles from 4 leading companies.

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.