Coca-Cola Tests Contextual Storytelling With Uber Advertising's 'Journey Takeovers' The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed. How AI-Powered Shopping Will Reshape CPG Strategy Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick. A Quick Look at What’s New at P2PI P2PI is kicking off the year with a refreshed CommerceWire newsletter and new digital enhancements designed to better support today’s commerce marketers. Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. P2PI Awards Mark your calendar for Path to Purchase Institute awards programs for 2026. General Mills Activates Albertsons' New Off-Site Retail Media Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion. RMS Canada Panel to Explore 'the Canadian Edge' in Retail Media The discussion will feature speakers from The J.M. Smucker Co., Wonderbrands and Danone Canada. P-O-P Spotlight: Holiday Activations Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season. Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign. First Previous 19 20 21 22 23 Next Last
