CPG

Shining the spotlight on the year’s best campaigns for shopper engagement.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.